Mondelez International Inc. is an American multinational confectionery, food, holding, beverage, and snack food company that operates in over 150 countries worldwide.
Mondelez International approached Unit52 through its agency, finding a digital advertising team for growth and branding needs. The goal was to improve marketing effectiveness and campaign efficiency with insights.
The core challenge was targeting audiences at different times. We have to target the audience at Brunch, Tea, and Dinner time. They wanted to accelerate their branding experience.
With a clear understanding, we customized our strategy to meet the goals and requirements of the client. To sharpen this branding campaign, we offered Mondelez with imo branding solutions. Unit52 launched a highly strategic campaign for three weeks. We measured campaign effectiveness and optimized the campaign in real-time.
As a result of our branding campaign, a reasonable increase was experienced in awareness while strengthening the focus on brunch, tea, and dinner. This encouraged consumers to try the product. As a result, the product reached a wide range of audiences.
- Total Impressions: +1.5M
- Total Clicks: +30K
- Click-Through Rate: +2%