Over the years, digital media marketing has taken over the traditional means of marketing. With the increasingly spreading demand for digitization, the scope of digital marketing in Pakistan has undoubtedly boosted.
To define digital media marketing in a bracket – it is the modern means of branding and promotion to meet businesses and clients globally with the help of the internet and other digital communication methods.
Types Of Digital Marketing
Content marketing is one of the most significant parts of digital marketing that involves creating and distributing informational and promotional content on different digital platforms.
Search Engine Optimization (SEO)
Search Engine Optimization is one of the most important digital marketing factors involving organic approaches to get high-ranking positions on SERPs.
Social Media Marketing (SMM)
Social Media Marketing includes using different social media platforms to target a niche audience. It uses promotional content to engage customers and sell products or services.
Pay Per Click (PPC)
Pay-Per Click is a paid advertising method that drives high traffic to digital platforms like websites. In this method, the one who advertises pays the one who publishes the advertisement based on every click.
This type of marketing and advertising uses graphic banners, images, or videos to convey messages or information across websites or other digital platforms.
Sending emails to promote products or services and getting leads & sales while developing relationships with potential customers or clients
A relatively newer marketing approach includes product placements and endorsements by hiring influential personalities or celebrities on various social media channels.
A marketing approach that involves an online website or business owner paying commission to an external website or business to generate sales from its referrals.
Mobile marketing includes different target marketing approaches that focus on reaching a mass audience through mobile applications, MMS, SMS, social media sites, Email, and websites.
How Digital Media Marketing Is Changing The Spectrum Of Employment Market In Pakistan
The Rapid Growth of Digital Marketing in Pakistan
Pakistan is being seen as the lava of digital innovations waiting to burst, buzzing with potential. Compared to other fields of digital technology, digital marketing has taken the lead and proving to be of enormous scope in the country.
The digital marketing scope in Pakistan has grown to such an extent that traditional MBA graduates are running out of employment opportunities. Instead, they are now required to take digital marketing courses to make some space in the field.
Career Scope of Digital Marketing
Be it in Pakistan or anywhere around the globe, the power and digital marketing scope in the future have been broadly recognized.
It is of massive benefit to the consumer market – in terms of better global reach, it is of equal importance for the business and employment sector.
Every day, as hundreds of new startups are being initiated, it is making space for new employment opportunities in the wide variety of fields of digital media marketing as they require digital marketing services to grow their business.
Not only in the traditional business market, but digital media marketing has also opened up freelance funnels for youngsters and elders alike in Pakistan. There are several best and most legitimate freelance websites where you can offer your digital marketing services to make a career.
In Pakistan, digital marketing startups are contributing to Pakistan’s national economy and the employment sector.
Digital Marketing Jobs In Pakistan
In recent years, the digital marketing industry has been booming in Pakistan and generating employment opportunities. The type of digital marketing jobs available in Pakistan are:
- Digital Marketing Executive
- Digital Marketing Manager
- Search Engine Optimizer
- SEO Executive
- SEO Specialist
- SEO Manager
- Social Media Optimizer
- Social Media Marketer
- Content Marketer
- PPC Expert
- Search Engine Marketer
- Email Marketing Executive
Salary Prospects of Digital Marketing in Pakistan
As new and shiny digital marketing technologies run over traditional marketing, we also see a better scope of higher salaries for online marketing jobs. However, the salaries are incredibly dependent on an individual’s experience, knowledge, and skill set.
The average salaries of the digital marketing profession range from 25K to 150K.
Benefits of the Rise of Digital Marketing in Pakistan
The scope of digital marketing in 2021 has increased not only in Pakistan but all over the globe. Citizens are battling inflation and unemployment to a more considerable extent.
Various digital marketing fields have opened new paths for graduates to enter the business sector as entrepreneurs and freelancers.
Not only that, but the widening scope of the online market around the world has created digital marketing opportunities in Pakistan as well. So there are huge advantages of digital marketing in Pakistan.
Benefits Of Digital Marketing For Businesses
Digital marketing is a growing field, not only here but around the whole globe. So there are several benefits to choosing a digital marketing career in Pakistan. Which are as follows:
- Brand Awareness
- Customer Engagement
- Precise Targeting
- Huge Return On Investment
- Global Reach
- Trackable, Measurable Results
- Best Conversion Rates
- Real-Time Results
- Constant Leads & Sales
Benefits Of Digital Marketing Profession
If you’re creative, passionate, and excited about doing work that makes a difference, a digital marketing career could be an excellent fit for you.
- Growing Job Opportunities
- Flexibility of Skills and Timings
- High Paying Jobs
- Fast-Growing Industry
- Better Job Security
- Diverse Career Roadmap
- Freelance Job Opportunities
- Entrepreneurship Opportunities
- Work-Life Balance
- In-Demand Skills
Where to Learn Digital Marketing From
Before seeking a job in digital marketing in Pakistan, it is crucial to have the right skills to get the job done, and the skills are acquired by learning and getting knowledge from professionals.
We have listed some authentic and well-known resources to help you gain skills and knowledge of digital marketing, which are as follows:
- Google Digital Garage
- SEMRUSH Academy
- HubSpot Academy
Skills Required to Become a Digital Marketer
Many people enter the digital marketing world to get a good job, but it takes hard and soft skills to become a good digital marketer. We have listed some core digital marketing skills necessary to learn to be a digital marketer.
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
- Data Analysis
- Pay Per Click
- Affiliate Marketing
- Basic Design Skills
- Storytelling Skills
- Project Leadership
- Strategic Planning
- Sales & Persuasion
How to Gain Experience in Digital Marketing
Making your way to the top of any work industry takes skills, experience, or talent.
For digital marketing jobs in Pakistan, the best way is to start with internships, contracts, or low-paying jobs with any digital marketing agency in Pakistan. Or, you can even begin and brush off your skills with digital marketing as a freelancer.
Experience sure does take time, but it builds over the years and helps in the long run.
To work in the digital marketing industry, staying updated with all the changes is also essential. The world of digital media is fast and cutting-edge, making it vital to keep on top of the funnel.
Keep on Learning
Another best way to learn skills and gain experience is to do as many online courses and certifications as possible. Some online digital marketing courses are mentioned above. Or, dip your hands in the freelancing industry of digital marketing.