Digital Advertising

Advertising Creates Brands Like Never Before

Share Your Unique Brand Story With Digital Advertising

Digital advertising is the practice of delivering promotional content to users through various online and digital channels. The digital age connects people in ways that were never possible before.

Users are spending more time on the internet, and they are continuously exploring valuable content. A business can increase brand awareness, boost productivity, and educate the masses about their product and services using digital advertising.

Digital advertising solutions leverage the people, processes, and technology to provide digital advertising campaigns that develop businesses, offer visibility into the customer experience, and provide accountability for every media dollar paid.

Unit52 provides Digital Advertising services for the next generation cloud-based technology platform for content management, distribution, and the delivery of video assets across all screens. Digital media advertising is the first fully dual path technology platform with unique intelligence, scale, and reach.

Programmatic Advertising - An Insight-Fuelled Advertisement

Programmatic advertisement is an upper-funnel activity to reach the audience at scale and build brand awareness. Thus, pushing the customers towards a consideration set followed by conversion. Programmatic advertising is the technique of using an automated bidding system to automate the buying and selling of advertising resources in real-time. Programmatic advertising allows brands or multi-national companies to buy ads on publisher websites or apps in a matter of milliseconds through a complex ecosystem.

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A Leading Social Messaging Platform In Pakistan's Market

We are excited to declare a mega-scale business partnership between UNIT52 (PVT.) LTD and its marketing partner imo. It is an accessible and quicker video calling and multimedia messaging application. Backing real-time video talks, experiencing live discussions with associates, or loved ones, create a gathering space for web-based meet & greets, and send enormous size recordings or reports as you like because we're in the business of building a business with innovative strategies.

A global instant communication platform like imo aiming to provide the most convenient, interactive, and fun way for people to connect. Using accessible audio and video communication mediums, rich multimedia content, and other features such as games, we connect over 200M users speaking 62 languages across 150+ countries worldwide.

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A Leading Short Video Trendsetter Popular Among Pakistani Digital Natives

We are happy to announce a broad-scale business partnership between UNIT52 (PVT.) LTD and its marketing partner Likee. Likee is a leading global original video creation and sharing platform with many diverse live streams. An ultimate video creation platform with countless original entertainment & knowledge content from around the world! Let's take you one step closer to a LIVE broadcast & social community!

Likee is a leading global platform for the viewing and creation of a short-form mobile video. Reaching over 100 million users each month worldwide, Likee creates the opportunity for anyone in the world to be seen, heard, and shine. Likee's features also encourage connection and communication among users by enabling viewing and interactions.

PAKISTAN STATS

Important Headlines for Mobile, Internet, and Social Media Use

This section contains all the latest internet statistics, mobile statistics, and social media statistics for Pakistan gathered in January 2023 by Hootsuite.

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INTERNET
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ACTIVE SOCIAL
MEDIA USERS

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VS POPULATION:

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If you are looking for: 

  • What marketing trends are going?
  • What methods advertising companies are using?
  • How can you take advantage of digital advertisement?
  • How we help our clients to gain more business exposure?

Then you must see & like our page!

DIGITAL ADVERTISEMENT TYPES

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Display

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Video

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Native

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Search

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Social

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Audio

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All Screens

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Influencing Factors – Friends, Prices, Quality etc

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Preferred Channels and Formats. Devices Owned and Used

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Age, Gender, Location, Lifestyle and Income

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Personal Values and Attitudes

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03

Brands Purchased, Considered and Aspired

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Transactional History and Purchase Frequency

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Preferred Content Topics, Movie Genre, Music Genre etc.

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04

Hobbies and Interests

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01

Preferred Channels and Formats. Devices Owned and Used

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02

Age, Gender, Location, Lifestyle and Income

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03

Brands Purchased, Considered and Aspired

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04

Hobbies and Interests

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05

Preferred Content Topics, Movie Genre, Music Genre etc.

Targeting Strategy-icon-img-6

06

Transactional History and Purchase Frequency

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07

Personal Values and Attitudes

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08

Influencing Factors – Friends, Prices, Quality etc

Why Partner With Unit52 for Digital Advertisement and Programmatic Ads

Unit52 is one out of four companies in Pakistan that are offering programmatic advertisements to businesses. We previously partnered with Likee and imo to provide digital advertising solutions. We are helping enterprises to amplify brand awareness, engage audiences, win new customers, and measure digital advertising impact. Unit52 focuses on significant impact areas to deliver accurate results for your brand. We make digital advertising work for you. Let's join hands, and Unit52 will grow your business with its digital advertising.

Features

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Targeted Research

Conducting detailed research & analysis targeted at enhancing productivity.

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ROAS

Assessing the performance and efficiency of a digital advertising campaign.

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Audiences

Getting to know our potential audience better to serve their needs best.

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Effective Conversion

Effective conversion rate calculations that guarantee the success of the brand.

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Multi Channel

Engaging our audience by walking them through our step-by-step user journey.

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Brand Safe

Launching your brand in a much secure digital advertising environment.

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Frequently Asked Questions ( FAQs )

Digital advertising points to all kinds of communication produced by a company to advertise and promote its brand, product, or service using multiple platforms and digital channels.

Digital advertising has the following types:

    • Display
    • Video
    • Native
    • Search
    • Social
    • Audio

One of the top-notch benefits of digital advertising is its cost-effectiveness. Besides this, there are many other benefits like:

    • Target the Right Audience
    • Easy to Track and Measure
    • Low Cost
    • Huge ROI
    • Engagement with Customers
    • Increase Customer Loyalty
    • Makes Brand Credible
    • Instant Gratification

Programmatic advertising is the use of automated technology for media buying. It empowers brands and agencies to purchase impressions on publishers’ sites or apps through a sophisticated ecosystem.
The programmatic algorithms evaluate the following user analytics, which helps the system plan and determine what ad content is relevant to a particular user.

    • Behavior
    • Social Engagement
    • Engagement Level
    • Location
    • Time Per Visit

Programmatic advertising has loads of advantages that were unimaginable some years ago

    • Automated Process
    • Precise Reach
    • Transparency
    • Real-time Data Insights and Reporting
    • Targeting Beyond CTR
    • Relevancy

Digital advertising allows you to reach more potential audiences in a cost-effective way across the globe. You can track the campaigns, engage with your audiences, get more conversions, and eventually enormous ROI.

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