Pay Per Click
Pay Per Click
Top-Rated PPC Management Company In Pakistan
As a professional PPC management company in Pakistan, our expert team will assist you in devising a winning strategy that will allow your business to tap directly into your customers' markets without losing money on irrelevant traffic.
Our PPC management services can benefit you increase conversions and revenue for your company with a custom PPC campaign. Aside from PPC management, we also offer platform-specific PPC services like Facebook advertising or retargeting.
Unit52 manages clients' PPC campaigns to meet their goals. Our clients can reach their buyers on the most effective paid platforms, including Google Ads and Facebook ads. As a PPC agency, we have managed millions of dollars in clients' budgets for years; we have a keen idea of what makes a meaningful relationship. To deliver optimal results while maintaining transparency, we've created a PPC management program as part of the marketing services we provide.
In addition, we offer Amazon PPC management services with dedicated paid search specialists. By implementing customized and data-driven strategies, we can help you reduce your Advertising Cost of Sale (ACoS) and increase your sales and market share.
We provide Amazon PPC services, including regular reports, a dedicated account manager, and proactive bid management, to help you maximize the revenue generated by Amazon ads, including Sponsored Products. Request a proposal now!
Convert Your Ads Into Sales-Driven Leads With Our Pay Per Click Services
Do you want to increase visibility online, attract new leads to your site, and boost conversions without going broke? OR Are you looking for inexpensive advertising that will produce impressive results? Well, you've come to the right place since we offer precisely what you're looking for. Having doubts? Continue reading to find out how!
Pay-per-click advertising allows you to display ads on search engine result pages (SERPs), social media platforms, and other web pages. Advertising through PPC involves bidding on keywords and paying only when someone clicks on their ad. If a user clicks on your PPC ad, the ad takes them to your website's landing page. PPC advertising benefits affordability, generating traffic, maximizing conversions, and increasing your business revenue.
75% of searchers say they can find the information they are seeking more easily through ads. With a targeted PPC advertising strategy, you can deliver what your audience wants. In Pakistan, Unit52 is a leading PPC advertising firm that takes your success seriously. Our tech-approved PPC marketing services can help you gain more conversions, website traffic, or both.
The Power Of Search Engine Marketing For Business Growth
Essentially, SEM encompasses both SEO and PPC - it's an overall marketing strategy that involves coordinating and managing a brand's total search engine presence. Investing in search engine marketing or SEM will expand your business in this frequently competitive industry. Since millions of companies worldwide compete for the same market share, online advertising is more important than ever, and search engine marketing is the best way to boost your business.
In SEM, the primary objective is to grow the visibility of a website using paid search, contextual advertisement, and nonchemical search results. The most important feature of search engine marketing is that it gives advertisers the chance to place their ads directly in front of customers searching for specific products or services at the exact moment they are ready to buy. The only advertising medium that can do this is search engine marketing, making it practical and powerful.
Search engine optimization generally focuses on organic methods to improve a site's ranking in Google or Bing based on their algorithms. Nevertheless, SEM is about maximizing the marketing potential of search engines - including the paid ads located at the top of finding results on search engines.
Pay Per Click: What Is It, And How Does It Work?
You may have noticed advertisements that appear along with search results on Google and other search engines. This type of advertising is pay-per-click. As its name suggests, pay per click involves only charging businesses for their ads that users click on.
There are various ways to start a new business and attract traffic and sales and ways to grow your brand's online presence. However, PPC can be an effective way to target potential customers and market your business. Still, it is not always straightforward to start with, primarily if you've never dealt with it before.
Advertisers can't just pay more to ensure that their ads appear prominently on search engine results pages (often referred to as Search Engine Results Pages or SERPs). Instead, ads are subject to an Ad Auction, which is completely automated and utilized by Google and other major search engines to determine the validity and relevance of advertisements on their SERPs.
PPC marketing encompasses many advertising platforms, but the most common are Google Ads and Bing Ads.
Among these platforms are different types of advertising, including:
- Display Ads
- Ads for shopping
- Search Ads
- Video advertisements
- Ads in Gmail
Most businesses start with PPC marketing on Google Ads since it gives them access to the largest pool of customers and clients and offers many different ways to set up and run campaigns depending on their goals.
Conversion-Oriented Advertising
A focused PPC campaign offers the best return on investment when a clear strategy guides it. A successful campaign includes the following elements:
- Using keywords consciously.
- An engaging piece of copy.
- Estimated bids.
- Landing pages optimized.
- Analyses of performance.
Pay-per-click (PPC) advertising is a flexible and effective way to reach highly targeted audiences regardless of what you're trying to sell. Most small businesses don't have a clue about landing page design, ad creation, and distribution, which can make DIY PPC challenging. This can lead some business owners to see paid advertising as a lost opportunity. Still, if you optimize PPC campaigns by working with a savvy PPC ad agency, your campaign can become a powerhouse of conversions!
With Unit52's dedicated PPC strategists, your ad campaigns can benefit from shared knowledge and prompt action. Our strategists act as an extension of your marketing team, gaining a comprehensive understanding of your organization.
Getting The Most Out Of Your Budget
A business or advertiser doesn't have to spend a lot of money displaying their advertisement. Pay-per-click marketing is a cost-effective strategy because it only costs when their ad clicks and visitors are routed to their website. It operates on a cost-per-click (CPC) basis. It is up to the business to determine how much they want to spend on Google paid search.
The traditional marketing method relies on results but does not necessarily consider where the sales come from. The ability to judge whether your budget is effectively spent is somewhat tricky. PPC advertising is beneficial because of the ability to determine exactly how effective your marketing budget is.
CPA (cost per acquisition) is one of the most critical pieces of information you should have. When you succeed at maintaining or lowering your CPA while growing your PPC account and ad spends, this indicates a great potential for profitable growth. CPA = Cost / No. of Conversions
PPC Management Services
Keyword Research & Analysis
Landing Page Optimization
PPC Management
Paid Search Advertising
Display Advertising
Google Shopping Management
YouTube Advertising
Amazon PPC Management
PPC Consultancy
Remarketing & Retargeting
Social Media Advertising
PPC Audit
How PPC Advertising Benefits Your Business
Low Barrier to Entry
Paid marketing can be used to enter the digital advertising market with minimal preparation. In comparison, others require more effort, money, and time. With PPC, you can cast a wide net quickly and find new prospects and customers
Improved Brand Visibility
A PPC campaign can help you boost brand awareness because it displays ads on multiple sites across the internet, including SERPs, social media sites, in-app ads, and banner ads on websites.
Granular Targeting
PPC advertising allows you to track metrics like users' ages, locations, and interests, giving you the ability to target local or global customer profiles.
Fast Results
When used correctly, PPC advertising drives results almost immediately, unlike free content or organic search. Instantly you have access to thousands of people who are likely looking for your products or services.
Instant Experience
PPC experts create different PPC ads, so you can validate which campaign to launch and optimize to get the best conversion rate possible to enhance the instant experience.
One-Time Campaign Promotions
A pay-per-click campaign can be used to run promotions with short sales cycles and launch one-time campaigns.
Instant & Consistent Traffic
When you have PPC advertising for your business, it will bring more traffic to your website since it will appear on the first page of search engines, which will increase the chance that your website will be found.
Dominate Search Results
PPC advertising helps you to dominate search results as your ad appears at the top of the SERPs. You can get more visibility, more clicks, and leads from users searching for your products and services.
Trackable Data
Pay-per-click advertising provides measurable and trackable data, which eliminates the guesswork involved in campaign tracking and reporting.
Total Customization
With highly relevant and personalized Google pay-per-click campaigns, you can stay ahead of your competition. With PPC, you have access to an abundance of marketing data for improving your performance.
How PPC Advertising Benefits Your Business
Low Barrier to Entry
Paid marketing can be used to enter the digital advertising market with minimal preparation. In comparison, others require more effort, money, and time. With PPC, you can cast a wide net quickly and find new prospects and customers
Improved Brand Visibility
A PPC campaign can help you boost brand awareness because it displays ads on multiple sites across the internet, including SERPs, social media sites, in-app ads, and banner ads on websites.
Granular Targeting
PPC advertising allows you to track metrics like users' ages, locations, and interests, giving you the ability to target local or global customer profiles.
Fast Results
When used correctly, PPC advertising drives results almost immediately, unlike free content or organic search. Instantly you have access to thousands of people who are likely looking for your products or services.
Instant Experience
PPC experts create different PPC ads, so you can validate which campaign to launch and optimize to get the best conversion rate possible to enhance the instant experience.
One-Time Campaign Promotions
A pay-per-click campaign can be used to run promotions with short sales cycles and launch one-time campaigns.
Instant & Consistent Traffic
When you have PPC advertising for your business, it will bring more traffic to your website since it will appear on the first page of search engines, which will increase the chance that your website will be found.
Dominate Search Results
PPC advertising helps you to dominate search results as your ad appears at the top of the SERPs. You can get more visibility, more clicks, and leads from users searching for your products and services.
Trackable Data
Pay-per-click advertising provides measurable and trackable data, which eliminates the guesswork involved in campaign tracking and reporting.
Total Customization
With highly relevant and personalized Google pay-per-click campaigns, you can stay ahead of your competition. With PPC, you have access to an abundance of marketing data for improving your performance.
Our Pay Per Click Process
Our process is to continually iterate and improve campaigns and landing pages to ensure that your campaigns continue to experience higher conversion rates, lower CPCs, and higher click-through rates, all of which lead to better ROI.
Define Goals
The first step to creating a PPC strategy that converts and of planning is creating an effective plan. To avoid wasting valuable ad spend, clearly defined goals and a budget should be considered.
Keyword Research
To predict what keywords your customers are likely to type into the search box, our PPC advertising team uses various tools to gauge their search behavior.
Keywords & Ads Grouping
Our team of experts evaluates thousands of keywords, comparing search traffic, competition, and costs on behalf of your advertising campaign. Our system stores your keywords in ad groups and creates ad copy for your keywords. Your keywords will be more relevant when they are related to each other.
Targeting
We believe keyword targeting is at the core of our PPC campaign. An advertiser's ad appears on top of all search results when your site's target term is specified during a search.
Ad Copy Writing
The Unit52 team has years of experience writing PPC ads. Aside from testing copy to discover what works best, we also track data to build on it.
Landing Page Optimization
Your landing pages are designed to include powerful headlines, optimized keywords, engaging content, and a clear call-to-action (CTA). We create custom ad campaign copy and test it for effectiveness.
Keyword Bid Management
Our PPC bid management process strategically raises and lowers your keyword bids to get the most out of your Google Ads budget.
Tracking & Monitoring
Ad campaigns with low performance can be identified quickly. We keep an eye on your PPC campaign every day. We will stop low-performing ads as soon as we detect a decline in results. To keep the results coming, we can continue to run new ads.
Review & Reporting
For each client, Unit52 builds a customized dashboard report. Whenever we update our monthly main dashboard report, Unit52 imports all historical data.
What Makes Unit52 The Best PPC Company In Pakistan?
Being one of Pakistan's best advertising companies, we focus on well-planned campaigns that deliver results that you can see and feel. Thus, our focus is to boost your bottom line and help your business succeed. Our company manages PPC campaigns for clients, which means we won't leave you in the dark. That's one of the core values of our business.
- Search & Analytics certified professionals on Google & Bing
- Our team is equipped with cutting-edge tools and software
- Result-oriented approach
- A higher Return on Investment (ROI)
- Flexibility, commitment to deliverables
- Customer service that is second to none
We provide the best PPC strategies to increase our clients' digital revenues. As one of the leading providers of PPC services, we continually strive to enhance our clients' revenue. Our PPC services always aim to increase our clients' return on investment. In turn, we bring more revenue to their brands because we generate more leads.
Industries We Serve
We collaborate with our industry expertise, deep insights, and human-centered approach to provide creative solutions that inspire possibilities.
Frequently Asked Questions ( FAQs )
PPC is the abbreviation for pay-per-click. This is a digital marketing tactic that buys traffic for your website. PPC agencies chose keywords that are relevant to the advertiser’s business. Depending on the quality score and keyword relevance, a winning ad will appear in a particular position on the search results page.
Depending on what you are trying to accomplish, PPC can benefit your business in different ways. For example, local businesses can display advertisements to target audiences relevant to their business while bidding on highly relevant keywords with radius targeting around their business.
Paid-per-click advertising means you pay for each lead that clicks on your ad, while search engine optimization or SEO describes a method to get leads to your website organically. They are both essential to driving traffic to your website and generating leads.
Paid search ads can appear on search results pages, various websites, and social networks. You can generate results quickly with PPC.
A PPC campaign’s cost will vary depending on the business, industry, and strategy. Business type, industry type, and size are all cost factors. These factors will influence your PPC ad campaign price. However, a small- to medium-sized business can expect to spend up to $5,000 per month.
• Search ads
• Display ads
• Remarketing ads
• Video ads
• Paid social ads
PPC costs are dependent upon several factors, including:
• Bidding
• Market research
• Quality of ads
The truth is, we’re always looking for the best return on the investment you make in PPC. There will be no compromises. How did it turn out? Your ads will convert more and waste less. When you work with us, you’ll be aware of everything that’s occurring. Since we value transparency, we communicate with you and keep you updated on what’s going on.
