MCB Bank


MCB Bank, based in Lahore, is a Pakistani multinational commercial bank. The majority of shares are owned by Pakistani conglomerate Nishat Group and Malaysian bank Maybank. The bank has a network of 1500+ branches across Pakistan.


MCB Bank was looking for a result-oriented digital advertising strategy for its Roshan Digital Account campaign. The core goal was to target overseas Pakistanis in the United States of America, United Kingdom, Kingdom of Saudi Arabia, and United Arab Emirates to generate awareness of Roshan Digital Account.


We helped MCB Bank by focusing our efforts on creating a dedicated branding campaign on imo. After diving into insights of Audience, Geo Location, and Demographics data, we refined the advertisement strategy.


It's safe to say that the results speak for themselves. Unit52 was able to increase the awareness among the targeted audience.