Karachi University of Economic and Technology is a private sector university in Karachi, offering Management Sciences, Engineering, Media Arts, and other disciplines.


The greatest challenge for PAF-KIET was capturing new enrollments in its admission campaign. PAF-KIET understood that there was still significant opportunity through paid search, and so the challenge was how to reach students seeking admission in Graduation and Masters.


Unit52 decided to execute proven paid search strategies. We implemented a blend of broad match and phrase match keywords to get more potential leads. We optimize everything to improve quality scores and boost relevancy between search terms, ads, keywords, and landing pages.


The result was an immediate success, with an increase in quality enrollments. There was an expected increase in conversions. Most importantly, a meaningful ROAS was seen in this campaign.