Telenor is a Norwegian majority state-owned multinational telecommunication company. It is one of the largest mobile telecommunication companies globally, operating in 9 countries.
Telenor already has a stronghold in Pakistan, and everyone knows the brand. With this in mind, Telenor challenged Unit52 to craft a creative campaign that would expand its reach and drive more brand consideration while targeting the potential audience.
With Telenor GSM's top goals in mind, we channeled our Bigo Ads expertise. First, we examined the brand's current tactics and highlighted what areas were driving the most success. From there, we were able to identify ways we could blend and enhance advertising efforts to expand brand awareness.
The result was an immediate success with a considerable increase in reach and engagement. The brand's awareness has experienced a major growth while delivering positive results.
- Total Impressions: +5.3M
- Total Clicks: +241K
- Click-Through Rate: 53%